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This edition: Production: "Damn Yankees" (Fall 1994)

Episode Details

Original tape date: September 1, 1994.

The Damn Yankees production team - legal counsel Robert Barandes, press representative Peter Cromarty, advertising representative Rick Elice, producers Mitchell Maxwell and Victoria Maxell, and general manager Charlotte Wilcox - discuss obtaining the rights, using a two-level structure of producing starting with an out-of-town production at the Old Globe, the finances of booking a Broadway theater, a new logo for an extensive ad campaign, and how the baseball theme provided many PR opportunities.

Guest List

Robert Barandes Legal Counsel

Peter Cromarty Publicist

Rick Elice Advertising Representative, Serino Coyne

Mitchell Maxwell Producer

Victoria Maxwell Producer

Charlotte Wilcox General Manager