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This edition: Production: "Stanley" (Spring 1997)

Episode Details

Original tape date: April 29, 1997.

The production team of Stanley -- press representative Bill Evans, producers Gregory Mosher and Edgar Rosenblum, and marketing representative Evan Shapiro -- discuss the process of bringing the play from the Royal National Theatre in London to Broadway, working with director John Caird, extensive press coverage, and target marketing including a new $10 ticket program aimed at young people. The show ‘Stanley’ was developed to attract uncommon Broadway theatergoers.

Guest List

Bill Evans

Brendan Gill Moderator

Gregory Mosher Director

Edgar Rosenblum Executive Director, Theatre for a New Audience

Evan Shapiro

George C. White Moderator, American Theater Wing