This edition: Production: "Grind" (Winter 1985)Tweet
Original tape date: February 1, 1985.
The producing team of the 1985 Broadway musical “Grind” - advertising representative Jeffrey Ash, group sales executive Ronald S. Lee, executive producer Ruth Mitchell, and producers Michael Frazier, Kenneth Greenblatt, Mary Lea Johnson, and John Pomerantz - talks about bringing the nearly $5 million production to Broadway after a tryout in Baltimore, working with director Hal Prince, the importance of advertising and group ticket sales in light of mixed critical reviews, comparisons to their previously produced hits “La Cage Aux Folles” and “Nine,” and budgetting a new American musical with a controversial royalty structure that doesn't pay the creative team until the production turns a profit.
Jeffrey Ash Advertising Representative, Ash/LeDonne, Inc.
Jean Dalrymple Moderator, American Theatre Wing
Michael Frazier Producer, “Grind”
Kenneth Greenblatt Producer, “Grind”
Mary Lea Johnson Producer, “Grind”
Ronald S. Lee Group Sales Executive, Group Sales Box Office
Ruth Mitchell Executive Producer, “Grind”
John Pomerantz Producer, “Grind”
Isabelle Stevenson Host, American Theater Wing
George C. White Moderator, American Theater Wing