This edition: The Firm
In 1980, Coca Cola replaced sugar with high fructose corn extract in order to alleviate higher production costs. In 1963, Studebaker closed its plant, unable to increase sales and take advantage of assembly line production. In the new century, printing and publishing company Printpod, Inc. avoided increasing domestic labor expenses by tapping into the workforce in India. These stories show how competitive firms minimize their costs of production by utilizing an optimal combination of inputs and scale of operation, while others fall by the wayside.