CUNY TV logo


This edition: Persuasion

Online media for this show is not available on our website.

Episode Details

Political activists, journalists, and advertising executives discuss techniques for persuading and influencing people to change their actions or views. This program studies the art of persuasion and compares it to formal academic argument. The program features author and "culture jammer" Kalle Lasn of Adbusters magazine and Jeff Goodby, originator of the "Got Milk?" ad campaign.