This edition: Magazine Industry
The magazine industry was an instrumental part of the growth of shared national culture. From the Saturday Evening Post of 1821, the first national circulation periodical in the United States, through the major newsweeklies that still flourish, the magazine industry always has been a mainstay of mass culture. As it has entered an era of desktop publishing and more fragmented niche marketing, the industry has had to make profound adjustments. This lesson examines the ongoing self-reinventions of an industry that has proven itself to be quite adaptable to rapid change. The lesson looks at how the magazine industry is structured, how individual departments function, the economic issues the industry faces in a rapidly changing market, ownership trends as cross-media integration increases, and the industry’s use of the Internet and other recent technological innovations.