This edition: Public Relations
This lesson illustrates how modern public relations grew out of the long legacy of efforts to shape how people perceive the political and commercial worlds around them. Public relations serves a broad range of purposes; these purposes structure the roles that practitioners play. This lesson explores the major areas of public relations practice and the organization of the industry. It also explores the major elements and processes that comprise a public relations campaign and the key issues that the practitioners face. See pages 349–350 of your textbook for a useful definition of public relations that examines the work done by public relations professionals.