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This edition: Advertising, E-Marketing, Social Media, Branding in the 21st Century



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Episode Details

Original tape date: December 7, 2017.

First aired: May 6, 2018.

Forty years ago, advertising campaigns were disruptive and demanding of consumer's time. In today's world and with the influence of social media, campaigns reach an audience promoting "care" for the audience they are designed to engage. Father and sons talk about their experiences - then and now - in the advertising business.

Featured panelists: Cory Berger, Managing Director, Pereira & O'Dell NY; Ryan Berger, Principal, Berger Shop, Senior Partner, HYPR; Ron Berger, Chairman, Berger Shop.

Guest List

Cory Berger Managing Director, Pereira & O'Dell New York

Ron Berger Chairman, Berger Shop

Ryan Berger Principal and Senior Partner, Berger Shop and HYPR